Streaming Wars: TV+, Music, Arcade, and News+ make Apple irresistible
Apple has set itself up to challenge in the Streaming Wars and only needs to make one move to come out on top with its TV+, Arcade, Music and News+ services.
It’s old news that Apple has 1.4 billion devices active on the global market, but it gives the tech-giant a huge advantage considering how people live through their smartphones. Without a back catalog, Apple already provides tons of content people want.
Attention, not hours
This is the smart part of Apple’s strategy: they have variety to grab and hold attention. These are the services Apple currently offers:
- TV+: Exclusive shows, documentaries, and movies for adults and kids alike ($4.99 monthly).
- Arcade: Games without in-app purchases and ads.
- Music: A huge library of music ($9.99 monthly).
- News+: Personalized content from magazines, leading newspapers and digital publishers ($9.99 monthly).
Across these four services, Apple offers almost everything. It lacks only books, but it is likely they’ll expand their Books app to include a subscription service like Amazon’s Audible in the future.
One move to put Apple on top
Today, it would cost just under $30 to cover every service listed above, not to mention any extra services like Netflix, Disney+, and Amazon Prime. For less than $65, you could have everything — plus Audible. Considering the breadth of content available for that monthly fee, why would anyone need a pay TV contract ever again?
Regardless, this is how Apple could put itself at the top of the Streaming Wars: bundling its TV+, Arcade, Music, and News+ services together into one competitive monthly price.
Imagine if Apple offered everything for $12.99 monthly? This is the price point Disney is bundling Disney+, Hulu Basic, and ESPN+ for. At around $10 per month and targeting its captive 1.4 billion users they could make Disney+’s subscriber acquisition laughable, Apple would be unstoppable.
Please follow us on Flipboard and Twitter for more news, rumors, and reviews. If you prefer Facebook or LinkedIn, we’re there as well and would love to talk streaming content with you and our group of friends.