Quibi: The 10-minute streaming service and why it’s relevant
Quibi is a new streaming service that launches April 6, 2020. Its unique selling point is that every movie, documentary, or series episode is 10-minutes max. This short-form entertainment and the creative talent $1.75 billion in funding buys, positions Quibi to challenge on its platform of choice — the smartphone.
Who Quibi is for?
The name Quibi is a mash-up of Quick Bites and Big Stories. We already know short-form content is massively popular because people binge for hours on it via social media and YouTube.
This is why Quibi will become a dominant streaming service in the future. Especially with younger audiences who consume the majority of their content via smartphones and social platforms.
Who are Quibi’s competitors?
Quibi is headed up by Jeffrey Katzenberg, the former chairman of Walt Disney Studios and DreamWorks. He told Vulture “Nobody has made [premium] content that was native to, and only for, the phone.” This makes it clear Quibi isn’t trying to compete with Netflix and Co.
Katzenberg also told Vanity Fair who Quibi was targeting, “Our [service] is exclusively about what you do from 7am to 7pm on your phone. And what you’re doing today, if you’re in our core demographic of 25 to 35-year-olds, you’re actually watching 60-70 min of YouTube, Facebook, Instagram, and Snapchat.” It’s obvious Quibi wants to take views away from those platforms by making big-budget versions of what trends.
What is on Quibi?
Over its first year, Quibi will launch 175 shows including scripted and unscripted content. It will cover drama, comedy, documentaries, reality TV, and even interactive shows. This content will be broken down into three categories.
- Lighthouses: Scripted titles with two hour seasons that are split into multiple 10-minute chapters.
- Quick bites: Unscripted titles including reality TV and quiz shows.
- Daily Essentials: News and lifestyle content.
Check out the teaser trailers for Quibi shows below:
How much does Quibi cost monthly?
The one hurdle Quibi faces is that it costs $4.99 with ads and $7.99 without, per month. It might be a big hurdle but one that is possibly mitigated by the stars involved in upcoming content, including Steven Spielberg, Justin Timberlake, Bill Murray, Jennifer Lopez, John Travolta, and many more.
Will you be checking out Quibi come April 6?
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