Latest Features

STREAMING WARS: HBO Max Is Better Than Netflix

Today on Binge Kill Chill, TC rides solo and digs into the streaming wars with a platform ranking that puts HBO Max...

Netflix: The Best Shows and Movies Streaming in July 2020

Today on Binge Kill Chill, TC and Swaggy-D take a look at what's new on Netflix this July 2020.

Netflix & HBO Max Reviews: Da 5 Bloods, Succession, and More

Today on Binge Kill Chill, TC and Swaggy-D look back on what they've been watching throughout the month of June and review some...

Hulu: The Best Show and Movies Streaming in June 2020

Today on Binge Kill Chill, TC rides solo and digs into what's hot on Hulu this June 2020 As...

Netflix: Product placement ads could hurt brand, awards credibility

Netflix is in bed with big brands and despite their efforts to distance itself product placement ad accusations, the proof is clear as day. Exhibit A: Season 3 of Stranger Things had on average nine minutes of product placement ads per episode. One-fifth of an episode cannot be by accident.

Branded sellouts?

Here’s the catch: Netflix doesn’t want to be known as a corporate sellout. That’s not in line with their brand. However, their original content, not just Stranger Things has always included product placement. From House of Cards, through Orange Is the New Black, to Sense8. It’s a common practice for Netflix and in all honesty, who cares?

Never crossing the line

- Advertisement -

At no point does Netflix’s product placement feel jarring. So what if the characters are drinking Coca-Cola or eating at Burger King? It doesn’t matter — until it’s a slow-motion sequence of condensation hugging the side of a branded glass with Dustin saying, “You know you want one!” If it hits that point, we’ll grab pitchforks and protest. Or unsubscribe, whichever is easiest.

Cross-promotion

Now for the really clever bit. Netflix has stated that they’ll never sell ads on their service. Yet, having product placement is advertising. So how are big brands in Netflix originals? Simply put, they’re trading promotions. For instance, we’ll show your brand if you promote our show. This is how Netflix can deny the corporate sellout label and further their reach via cross-promotions. It’s super-smart.

The bigger picture

If Netflix did get branded a sellout, its position as a creative force becomes questionable. Right now, Netflix can do no wrong because of the award-nomination quality it produces. But although their pioneering, massive spending on original content is good for subscribers, they have to foot the bill somehow.

If Netflix alienated any audience with selling out, their pursuit of awards may become harder. Without awards, the streamer is harder-pressed to disrupt multiplex theatres, which look to be the next assault on Netflix’s Silicon Valley agenda.

Please follow us on Flipboard and Twitter for more news, rumors, and reviews. If you prefer Facebook or LinkedIn, we’re there as well and would love to talk streaming content with you and our group of friends.

Our Latest Podcast - LISTEN NOW

Latest Posts

STREAMING WARS: HBO Max Is Better Than Netflix

Today on Binge Kill Chill, TC rides solo and digs into the streaming wars with a platform ranking that puts HBO Max...

Netflix: The Best Shows and Movies Streaming in July 2020

Today on Binge Kill Chill, TC and Swaggy-D take a look at what's new on Netflix this July 2020.

Netflix & HBO Max Reviews: Da 5 Bloods, Succession, and More

Today on Binge Kill Chill, TC and Swaggy-D look back on what they've been watching throughout the month of June and review some...

Hulu: The Best Show and Movies Streaming in June 2020

Today on Binge Kill Chill, TC rides solo and digs into what's hot on Hulu this June 2020 As...

Don't Miss

Coronavirus: Virus-inspired movies to stream in isolation

https://open.spotify.com/show/350cvxOGZ8fwAaeST13NXa If the coronavirus already has you in isolation we recommend not streaming these virus-inspired movies.

Cord Cutting: Best streaming services for retirees

The biggest hurdle in retirement is the cost of living. For those who invested wisely, this is less of a problem, but...

Best 90s movies streaming on Disney+

If you’re like me and grew up in the ’90s, you’re regularly looking for some nostalgic movies from those good old days...

Best shows on Disney+

Disney+ has been live for several months now, and it's worth assessing which TV shows are the best. Spoiler...

Best Adam Driver movies streaming this month

Legendary filmmaker Martin Scorsese called Adam Driver, “one of the best, if not the best, actors of his generation.” Renowned director Terry...

Stay in touch

To be updated with all the latest news, offers and special announcements.