We can all remember when it happened right? The big CCE (Cord-Cutting Epiphany)!
My cord-cutting epiphany came after my cable service hiked its price up for a fifth year straight. I remember it clearly, like the birth of my child, or that time I stepped on a three-pronged plug in the darkness.
Was that $15 price hike across five years actually a bargain?
It’s our fault we’re in this mess
Once upon a time, cable had all the stuff we loved to watch because content producers had no other options. Then Netflix showed a bit of thigh and content producers became seduced.
With this abundance of talent, Netflix and other streaming services grew. Cable, which couldn’t take risks, took a shotgun blast to the chest. Brutal, but accurate.
The blood splatter on the wall made big studios hedge their bets and license content to Netflix and Co. This left cable in critical condition.
Then, those big studios stepped on a three-pronged plug and had an epiphany of their own…
If Netflix and Co. can do it, why can’t we?
So, here we are. The crazy acquisitions phase. This is where old licensing deals come to an end and everybody (even content creators) gets gobbled up to a service.
The reality is, wherever our favorite shows and movies end up will determine what service we subscribe to.
Two things: this sounds exactly like premium channels on cable, and, well, I like different content. To get it all, I’m going to need several services. Before, I only needed a single cable plan.
Wondering where your favorite shows are heading, check out the links below?
For those who think, “go back to cable then!”, I can’t. Watching cable now is like suffering an Internet outage. You can’t quite understand how life was before WiFi, or in cable’s case, what life was like before on-demand.
The real price of cord-cutting
In reality, these streaming services are essential if you want to watch something good. Because “good” has become exclusive.
For $50, I get Prime, Netflix, Apple TV+, CBS All Access, Showtime, and Disney+. In 2020, NBC’s Peacock and HBO Max comes out and will get added to my list. That could be everything I want for $80; then I need to add sports!!!
So is cord-cutting more expensive than cable? No. Yet, it’s getting to a point where it’s similar in price.
The bigger surprise is that with all these streaming services, it feels very much like cable. It’s even to the point where we now have shows releasing on certain days. To minimize costs, we’ll need to manage subscriptions around content releases. It’s messier than cable’s old planner.
To me, it sounds like this influx of streaming services has made cord-cutting into cable 2.0 (an on-demand version).
Damn you, three-pronged plugs!