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Google’s “Year in Search” shows Disney+ relevance

Unless you’re Disney+, Google’s “Year in Search” Top 10 lists mean very little. A good example is Game of Thrones. It ranks No. 1 on the Top 10 TV shows list, but had 1.7 million people demanding a remake. If people only searched for what was popular, then The Mandalorian or Stranger Things would have topped the list.

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Another misdirect could be that Disney has six of the Top 10 searched movies. It means nothing. It could be people looking for images, Frozen 2 birthday cakes, or theatre times. As you can tell, most of Google’s “Year in Search” is irrelevant.

However, there is something to take away — and it all points to Disney+:

#3: Baby Yoda tops the most popular baby list

Baby Yoda more popular than Royal Baby
Red: Royal Baby searches. Blue: Baby Yoda searches

The Mandalorian‘s first episode released November 12th, and since that point, Baby Yoda has become 2019’s most searched-for baby. It might sound absolute nonsense, but consider this:

  • Google’s “Year in Search” is a reflection of 2019.
  • There was a royal baby born on May 6th, 2019.
  • The mother is an American actress who starred in a popular TV show called Suits.

A royal baby is big news in the media, but Baby Yoda topped it. This is certifiable proof that Disney+ and Baby Yoda is off the charts in popularity and well into the cultural psyche.

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#2: Disney+ is in the Top 10 “What is…” searches

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With “What is Disney+” and “What is The Mandalorian” making the top 10 of “What is…” searches, we know two things:

  1. People are hearing or seeing something about Disney+ or The Mandalorian and are curious.
  2. These are people who don’t know what Disney+ or The Mandalorian is.

It’s mind-blowing but relevant. People aren’t just tapping links back to the service. They’re searching out of curiosity. This could mean physical ads, word-of-mouth, or topics on social media.

Furthermore, this data proves Disney+ is attracting people who aren’t streaming savvy. You would have to be living under a rock (or outside the streaming world) to be unaware of Disney+ or The Mandalorian. So, these searches show that Disney+ is reaching brand new streamers.

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#1: It’s the top of the search lists

These are the top 10 most popular searches in the United States during 2019:

  1. Disney+
  2. Cameron Boyce
  3. Nipsey Hussle
  4. Hurricane Dorian
  5. Antonio Brown
  6. Luke Perry
  7. Avengers: Endgame
  8. Game of Thrones
  9. iPhone 11
  10. Jussie Smollett

A search for Disney+ could be anything: news, lists, guides, technical issues et al. It could be positive or negative, but it shows one thing for certain: Disney+ is hot and relevant. The only question is, can this massive interest continue throughout 2020?

Please follow us on Flipboard and Twitter for more news, rumors, and reviews. If you prefer Facebook or LinkedIn, we’re there as well and would love to talk streaming content with you and our group of friends.

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