BritBox now available in the UK, so you can pay the BBC twice
The bigger irony is that this service is the collective effort of ITV and the BBC. Anyone that watches British television knows these are rivals. It’s like Fox and CNN teaming up for the news. What the heck’s going on!?
At second glance, it’s not crazy — it’s genius. Why fight when you can work together and take every cent?
The changing landscape
It’s now the age of exclusivity and all things considered, the BBC and ITV have an incredible back catalog — especially after existing licensing deals end. Box sets would include:
- The Office (UK)
- Downton Abbey
- Only Fools and Horses
- Fawlty Towers
- Dr. Who (classic 1963-1989)
That’s naming just a few.
The future of British content
BritBox’s deal with Channel 4 and Film 4 gives the impression that British broadcasters believe they’re stronger together.
Plus, this unification is cheaper for the consumer. Having multiple subscription services means someone misses out. Imagine if Disney+, HBO Max and Peacock teamed up? It would be so much lighter on the wallet!
Taking on the US market
The reality is, even working together, it’s unlikely the BritBox service can reach the behemoth status of Disney+ and Co. It might, however, be the catalyst for taking back ownership of British-created content.
A successful BritBox may mean the next Afterlife or Sex Education could be funded by the BBC or ITV, and ultimately be exclusive to BritBox.
The elephant in the room
BBC’s forced TV license in the UK.
For years the BBC has been looking for a way to monetize their back catalog and with the BritBox they have a solution.
At £5.99 ($7.69) it’s a bargain, but the problem it faces is that the BBC already charges £155 ($199) per year so that a UK household may have a TV. It’s not optional — it’s a legally-enforced taxation and it’s madness!
It really does take all the shine off the BritBox and will likely end up being its undoing.